Build-a-Brand is a complete, step by step, prospecting and marketing system designed specifically for the professional automotive salesperson. Build-a-Brand makes it easy to generate leads, follow-up, capture referrals, and create incremental sales month after month, so you can sell more vehicles and make more money.
What’s in the Box?
Your Build-A-Brand system is comprised of a custom-built automotive website and mobile toolkit that allows you to brand yourself online and in social media, as well as communicate professionally using SMS and video messaging. You’ll easily create top of mind awareness in Facebook using Build-A-Brand’s powerful posting system.
Your Mobile Toolkit
The Build-A-Brand mobile toolkit turns your smartphone into the heart of your business. Your toolkit is a workhorse that helps you create and manage customer reviews, video messages, social media posts, digital brochures, live inventory, contacts, and more.
Your Build-A-Brand website is where everything gets displayed that is generated from your mobile toolkit. Things like your new & used inventory, social posts, photo & video customer reviews, video messages, and even digital brochures are all displayed here, making you into an online brand that can be shopped 24/7, 365 days per year.
What Can You Do with Build-A-Brand?
Photo and Video Customer Reviews
Build-A-Brand makes it easy to create, publish and share photo and video customer reviews. These are like mini-marketing kits, combining customer comments, star rating, photos and video. Reviews are automatically published to your Build-A-Brand website, and easily shared in Facebook by you and your customers with just a click.
Private Video Messaging
Wow customers and prospects alike using Build-A-Brand’s private video messaging system. Only Build-A-Brand delivers video messaging that plays back ON TOP of any page or VDP inside your website.
- Record video, or choose from your video library or YouTube Channel.
- Select any page (show referrals and home), customer review, blog post or VDP from your website to play your video on top of.
- Choose a message theme for appointment reminders, happy birthdays, thank you’s, or create your own.
- Type a message, and choose SMS delivery, email, or both.
- Send to one, or send to many.
Your customer receives your message along with a link that when clicked, plays your video on top of the page you chose!
And, you’ll get notified instantly when someone views your video message, allowing you to make perfectly-timed follow-ups.
Branding, Marketing & Self-Promotion
Blog & Social Posts
Marketing and branding yourself with Build-A-Brand is easy using its Post function. Posts allow you to quickly create and publish media content to your blog that can be shared in social media. Create your own posts using photos and video, or choose from hundreds of “ready to publish” posts, all categorized by popular interests. Posts you share in social media link directly to the post inside your website, where visitors can see your customer reviews, referral program, as well as shop your entire new & used vehicle inventory.
Make following up easier than ever by giving prospects something of value. Send them digital vehicle brochures via SMS! Choose from over 1200 vehicle brochures dating back to year 2000. Your brochures open inside your Build-A-Brand website, putting your prospects directly in-front of your entire new & used vehicle inventory.
Generate Referrals (Not available in all areas)
Generating referrals is easier than ever with Build-A-Brand:
- Sold customers are asked for referrals while giving you a positive review.
- Your Build-A-Brand website has a section dedicated for capturing referrals.
- And, your family, friends and customers can all print Personalized Recommend a Friend Invitations, ensuring they’ll get credit for every referral they bring you.
Managing Contacts (Prospects, Leads, Referrals, App Users)
Many of the marketing and customer review functions in Build-a-Brand are tied to a specific contact. This ensures the contact’s activity can be tracked, as well as notifying you of their activity. Be sure to view the Timeline topic to get a deeper understanding of managing contacts, as well as tracking contact activity.