Having an action plan to help you get to the next level is crucial to increasing your brand awareness. Creating great habits will be key to keeping top of mind awareness (TOMA) with your audience. TOMA refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category.
Each one of you is at a different place in your life, with a different target market, and sell different brands. The great news is that there are many ways to create TOMA for you and your brand with your Build-A-Brand tools.