Welcome to Stage 3 of your guided onboarding tour. This stage is dedicated to gathering and creating everything necessary to build a professional-looking profile in Build-A-Brand. Your Build-A-Brand profile is where everything is stored that appears in your website, social media posts, and communications. You’ll manage your profile inside your mobile toolkit.
It’s recommended at this time that you download print the Profile Items Checklist. Both this video and your checklist will guide you step-by-step in capturing and gathering all items necessary to create a stunning business profile.
Please watch the entire video before completing the Profile Items Checklist. Many of the photos being captured have very specific requirements which will ensure a professional-looking result.
Pro Tip: Have a friend help you capture photos, or use a tripod along with the timer setting on your mobile device’s camera. Build-A-Brand recommends using an Apple iPhone 7, 7+, 8, 8+ or X for image capture, due to iPhone’s “Square” and “Portrait” image capture options.
Personal Slideshow Images
Your personal image slideshow is where you get to showcase the things that interest and matter most to you. Use photos of family, wedding, pets, hunting, fishing, watersports, hobbies, crafts, vehicles, and anything else that will help people identify with you.
Instructions: Locate or capture at least 6 photos of things that interest you most. Remember, more is better!
Having a great profile photo lets people know you’re a professional. Your profile photo appears in most everything you do with Build-A-Brand.
Instructions: Find a well-lit location, preferably in-front of a solid-colored wall. Position your face in the very center of the photo. Use the “square” image option if possible.
Website Homepage Slider Images
Your website slider images are the first thing people see when visiting your Build-A-Brand website. They are the introduction to potential prospects, and help guide visitors to specific areas within your website. Each slide contains a message and two calls to action buttons. It’s important that each photo correspond with its intended purpose. It’s important that you position yourself on the far right of all homepage slider images to avoid being blocked by the call to action buttons.
Pro Tip: If using iPhone, use the “Portrait” image option for a blurred background.
- Slide 1 – Links to your About Me and Contact Me pages. Capture a photo standing in-front of your dealership. Preferably, where signage can be seen behind you.
- Slide 2 – links to your photo and video customer reviews. If you don’t yet have a photo with you and a customer, simply leave the stock image in-place until you capture one.
- Slide 3 – links to your vehicle inventory. Capture a photo standing in-front of a large, diverse, and/or unique selection of vehicles.
- Slide 4 – links to your blog page. Capture a photo where you appear busy, studying a vehicle, or sitting at your desk.
- Slide 5 – links to your referrals page. Capture a photo holding whatever type of reward you give to paid referrals.
In addition to photos, your profile also requires your email address, job title, cell phone number, and other basic contact information. Make sure to have this at-hand in Stage 4.
You’ll need a Google account for uploading videos to YouTube. You can also use a Google account for express one-click login to your mobile toolkit. If you do not yet have a GMail or Google account, please visit https://accounts.google.com/SignUp now to create one.
A Facebook account is needed for sharing things in social media to create a following, and top of mind awareness. A Facebook account can also be used for express one-click login to your mobile toolkit. If you do not yet have a Facebook account, please visit https://www.facebook.com now to create one.
Creating a simple bio is easy. Your bio should be brief, and help people get to know you. Simply start with a greeting, make a note of which city & state you’re from, if you moved to where you live now, explain why, list your favorite hobbies and interests, and finish it off with sentence regarding why you chose to sell vehicles, and perhaps why customers enjoy working with you.
Here’s an example:
Welcome! I grew up in Santa Rosa, California. I moved to San Diego in 2012 to be closer to my extended family. My favorite things to do include water sports, spending time with my family, reading a good book, riding my motorcycle, and volunteering at the local mission. I sell vehicles because I like to help people find the perfect car, truck or SUV to meet their needs, while delivering excellent service. I look forward to meeting you in-person very soon.
If a picture is worth a thousand words, then a video is worth a million words. Greeting your website visitors with video means you’ll stand out from the crowd. Consider a 30-60 second greeting, perhaps even reciting your bio while facing the camera. Your goal is to be kind and personable, making potential customers feel at home with you.
Here’s an example:
Hi! My name is George. I’m a sales consultant at ABC Motors in Denver, Colorado. I look forward to serving you and your family by always helping you find the perfect vehicle at a great price. I’ll my extensive vehicle knowledge and experience to make buying a car the most pleasant experience possible. When you leave in your new vehicle, you’ll know you have a friend in the car business! Call me today at 913-555-1212, and be sure to ask for George!
Getting the Video Greeting Link
After recording your video greeting:
- Click the share icon on your mobile device to upload it to YouTube.
- Visit YouTube to preview your video.
- Click the Share icon.
- Choose “Email” on the far right.
- Email the video link to yourself, so you’ll have it available in Stage 4.
Transfer All Items to Your PC
When finished collecting all profile items, be sure to transfer them to the PC you’ll be using for the remainder of your onboarding. Emailing all photos and information from your mobile device to your PC may be fastest method. You’ll need each of these items in Stage 4 – Complete Your Profile.