Click the download button below for an outline of some Post Ideas and Templates
When posting anything on social media you want to build value in the post. Never post just a link to Facebook. In the body of the post be sure to type something that will capture the attention of your audience.
If you are coping a link and sharing it to Facebook, make sure that after the image has been fetched to delete the URL in the body of the post. This will make it look more professional. (If you are sharing it from Build-A-Brand you won’t need to worry about this.)
Always try to add your customers to Facebook. You can add them before you sell them a car or after, just add them. Tag your customer in the review when you are sharing to Facebook. Be sure to say you are at your dealership, you will have an option to add the location when posting.
Use your unique #’s and other #’s relevant to your post. Stay consistent with your #’s you use. This will make it easier for people to find you.
When people comment or interact with your posts be sure to engage with them. You need to comment back to every comment, don’t just say thanks or have a short response. You want to replay and then ask them another question to get them to respond. This is where you will start getting true engagement.
True engagement is what Facebook calls “meaningful interactions”.
Comments, Replies, Likes, and Shares drive meaningful interactions.